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Why Small Businesses Need Policies & Procedures (Yes, Even if You're Just Two People)
So here’s the cold, hard truth: every small business needs policies and procedures, and here’s why (brace yourself).
Building an Online Presence That Speaks to Your Brand (Or, How to Stop Shouting into the Void)
Build an online presence that actually sounds like you, not like a bot selling juice cleanses or one of those inspirational posters with the mountain in the background.
How to Productize Your Services (Without Turning Your Salon Into a Fast-Food Joint)
Productizing services is all about making your menu inviting and easy to navigate. Clients want to know what they’re getting, how much it costs, and what kind of experience they’ll have—all without feeling like they’re ordering off a fast-food menu.
Creating Referral Program: ( or How to Get Clients to Do Your Marketing for Free)
Creating a referral program doesn’t have to feel like a big corporate move. With a little creativity (and some instant rewards), you can build a loyal base of clients eager to spread the word..
Why You (Yes, You) Should Write Job Descriptions (Even If You Think You Don’t Need Them)
Writing job descriptions isn’t about putting your small business in a corporate straitjacket; it’s about helping your team know exactly what needs to be done and who’s doing it.
Time Tracking for Costs (Not for Catching People Slacking)
Time tracking isn’t about being a taskmaster—it’s about gaining control over the financial heart of your business.