What Makes a Good Location in a Strip Mall: A Guide for Savvy Business Owners

Setting up shop in a strip mall can be a fantastic opportunity;

You get visibility, foot traffic, and often, a built-in community of other businesses that draw people to the area. But not all strip mall locations are created equal! Choosing the right spot within the mall is like finding the best seat at a party—you want to be where the action is, with plenty of opportunities to shine. Here’s what to look for in a great strip mall location that will give your business the edge it needs to thrive.

1. Visibility Is Key (Because Out of Sight = Out of Mind)

You want people to see your store from the road, the parking lot, and as they’re walking around. If your spot is hidden away or tucked in a corner, it’s easy for customers to miss it entirely. Ideally, your storefront is easy to spot with clear, readable signage. Better yet, a Pylon with your name on it!

Prime Spot: Close to the entrance or near anchor stores (like grocery stores or big-name chains) that draw in traffic. The more visible you are, the more you can catch the eye of people who didn’t even know they needed what you offer.

2. Anchor Stores Are Your BFFs (Yes, Even That Big Box Store)

Most Strip malls are often built around “anchor stores”—those big, familiar names that bring in a steady stream of customers. Whether it’s a grocery store, a popular fitness center, or a big-box retail store, anchor stores are a goldmine for smaller businesses nearby. They create foot traffic that can flow directly to your business. Just think of it as a little strategic friend-making.

Ideal Setup: Position yourself a few doors down from a high-traffic anchor store. You get the spillover traffic without being overshadowed by their presence. If people are coming for groceries, they might just stop by for a little something extra on the way out.

3. Parking, Parking, Parking

Nothing kills a shopping mood faster than circling the lot, hoping for a free spot. Ample, convenient parking is a must for any strip mall location. You want it to be as easy as possible for customers to pull up, park, and walk right into your store.

Tip: Check the parking situation at different times of day and week. If spaces are scarce on weekends or during peak hours, you might end up with frustrated potential customers who move on to other options.

4. Proximity to Complementary Businesses

Some businesses naturally pair well together. If you’re a coffee shop, setting up near a salon, gym, or co-working space can bring in customers who need a caffeine boost before or after their visit. A pet shop near a groomer or a bakery near a fitness studio (hey, balance!) makes for a smart partnership that benefits both businesses.

Look For: Businesses that share your target demographic without competing directly. Complementary neighbors mean you’re creating a “one-stop-shop” experience, which customers love.

5. Foot Traffic Patterns (Think of It Like a Dance Floor)

Foot traffic patterns can be surprisingly predictable in strip malls. People tend to move toward certain anchor points (like entrances, exits, and popular stores) and create “hot zones.” Setting up your business along these natural paths means more visibility and more potential for walk-ins.

Hot Zones to Scout: Entrances and exits, the main anchor store entrance, and any spots near the middle of the mall where traffic tends to bottleneck.

6. Lighting Matters More Than You Think

If you’re scouting a strip mall spot, pay attention to the lighting, both inside and outside. A well-lit exterior makes your business feel inviting and safe, especially in the evening. Inside, natural light is a bonus, but good lighting design can make a space feel brighter and bigger even without it.

Quick Check: Walk past the space in the evening. Does it look inviting, or does it blend into the shadows? Light can make a huge difference in drawing people in and making your store feel lively.

7. Signage Opportunities (Be Seen and Be Remembered)

Great signage is essential for any business, but especially in a strip mall where competition for attention is fierce. Look for spaces that allow prominent, readable signage that’s visible from the parking lot and street. A catchy, clear sign is often what draws people in for that first visit.

Pro Tip: If the signage space is small, consider how you can make it pop with colors, lighting, or graphics. Check the strip mall’s regulations on signage before committing—they can vary widely!

8. Accessibility Is Non-Negotiable

Accessibility is not just about legal compliance; it’s about being inclusive to all customers. Check if the space is easily accessible for those with mobility challenges, like wide doorways, ramps, and well-marked accessible parking. The easier you make it for all customers to reach you, the better.

Accessibility Check: Look for ramps, accessible restrooms, and clear paths to and from parking spots. If the space needs adjustments, discuss with the property owner to make it work for all customers.

9. Look Out for the “Neighbors Effect”

Not all neighbors are created equal. If a business nearby regularly has long lines spilling out the door or noise levels that can be heard a mile away, it could affect your business. Similarly, a business with a reputation for customer complaints or frequent closures could also impact your foot traffic.

Red Flags: Loud bars, restaurants with strong odors, or businesses with lots of customer turnover. You want neighbors that complement your business and don’t add stress to your day-to-day operations.

10. Flexibility for Future Expansion

Is your business destined to grow? Look for a location that gives you a bit of flexibility for the future. Whether that’s space for expansion, options to rearrange your layout, or simply the ability to change the decor, a little flexibility is a good thing. You don’t want to feel boxed in by your lease terms or your physical space.

Future-Proofing: Ask about nearby spaces that may become available or flexible lease terms if you decide to expand within the same strip mall. You might be able to negotiate for a space that adapts as your business grows.

Wrapping It Up: Find the Sweet Spot for Your Shop

Choosing the best location in a strip mall isn’t just about finding any available space—it’s about finding a space that fits your brand, makes it easy for customers to visit, and sets you up for success. Look for visibility, parking, complementary neighbors, and those little “extras” that make your business feel welcoming. And remember, no location is perfect! But with a bit of patience and a sharp eye, you’ll find a spot that’s just right for your business’s unique vibe.

So go ahead, take a stroll through those strip mall corridors, and visualize your dream spot. Your customers (and your future self) will thank you!