Diane von Furstenberg and Her Iconic Headquarters:874 Washington St., New York, NY
The six-story building, situated in Manhattan's Meatpacking District, houses the company's flagship store, a 5,000-square-foot flexible showroom/event space, design and administrative offices for a 120-person staff, an executive suite, and a private penthouse apartment.
When you think of Diane von Furstenberg (DVF), you think of timeless style, entrepreneurial courage, and the famous wrap dress that took the fashion world by storm. But just as impressive as her fashion legacy is her business savvy and vision in building a space that embodies her brand’s DNA. DVF’s decision to purchase a building in New York’s Meatpacking District was a bold move that perfectly captured her values of independence, resilience, and innovation. This building has become much more than just a headquarters—it's a beacon of creativity, empowerment, and a testament to what it means to truly own your brand.
The Vision Behind the HQ: Building with Purpose
In the early 2000s, DVF saw potential in a part of Manhattan that few had on their radar. The Meatpacking District was gritty, rough around the edges, and largely industrial. But for Diane, it symbolized transformation—exactly what she was doing with her brand. In 2007, she purchased a building at 874 Washington Street. The vision was to create a space that could house her brand’s headquarters while also adding a touch of sophistication and beauty to the area.
The building, a five-story architectural gem that combines old-world charm with modern elements, was transformed into a creative hub that reflects DVF’s commitment to craftsmanship and artistry. With glass and metal facades, wide-open workspaces, and a rooftop garden offering sweeping views of Manhattan, the DVF headquarters became both an inspiring workspace and a landmark in its own right.
Investing in Legacy: DVF’s Statement on Independence and Ownership
For DVF, buying her own headquarters wasn’t just a business decision; it was a statement. In a world where leasing is often the norm, Diane’s decision to own her headquarters was an affirmation of her commitment to independence. By purchasing the building, she not only secured a space for her team but also established a lasting presence in New York. This ownership ensured that her brand could grow on its own terms and that she could be free to shape her environment to embody the spirit of DVF.
This decision was rooted in a belief in long-term investment—something that’s crucial for business owners but often overlooked in favor of short-term gains. Diane’s foresight in buying the building has paid off, as the Meatpacking District has since transformed into one of Manhattan’s most desirable areas, with luxury retailers, high-end restaurants, and cultural institutions.
An Empowering Space: DVF HQ as a Symbol of Creativity and Community
The DVF headquarters is not only an office space but also a reflection of the designer’s ethos of empowerment, creativity, and community. It’s a place where her team can thrive, collaborate, and push the boundaries of fashion. From the open workspaces to the rooftop with panoramic city views, every detail of the HQ was crafted to foster an atmosphere of inspiration and innovation. Even the stairs, famously designed to be just a little too steep, encourage people to move with intention and confidence—mirroring the DVF mantra.
The Legacy of Diane’s Investment
DVF’s headquarters is more than a fashionable office; it’s a symbol of the power of investing in your vision. By owning the space, DVF set a standard for future generations of designers and women entrepreneurs. Her headquarters is a reminder of the value of independence, the power of long-term thinking, and the importance of creating a space that reflects your brand’s core values.
For anyone looking to build a business, Diane’s story offers an inspiring blueprint. It’s a testament to what happens when you make bold choices, invest in yourself, and trust your vision. The DVF building is not just an office but a lasting legacy that continues to inspire those who walk through its doors. Through it, Diane von Furstenberg teaches us that owning your space—both literally and metaphorically—is one of the most powerful ways to build a lasting impact.